PHOTOGRAPHS
TREESCAPE ADVENTURE PARK: SOCIAL MEDIA REBRANDING
At 200 followers, TreEscape Adventure Park sought out social media rebranding and traffic increase to their profiles. This was done primarily through posting on Instagram and Influencer Marketing with @amorraytravels and New Jersey Spots.
INSTAGRAM REBRANDING
01
Alongside the social media and creative team, I assisted in creating a rebranding mission for the TreEscape Instagram account. What was once 5 posts now consists of 200+ branded posts and a growth from 500 followers to over 3,000. I was responsible for gathering the content by interacting with the customers and photographing their time on the course. Additionally, I boosted posts to increase social media traffic through Meta.
INFLUENCER MARKETING
Over the course of three months, I worked with the marketing team to find and collaborate with influencers. The first influencer we reached out to was Amorray, a lifestyle influencer. I walked around the adventure course and helped her gather content. Next, we collaborated with NJSpots and a few other NJ based organizations.
AMORRAY & NJSPOTS
AMORRAY MARCANO / @amorraytravels
Amorray Marcano is a lifestyle influencer who gives her followers ideas of what to do in New Jersey and New York City, meaning her target audience overlaps with TreEscape's. Upon collaboration, she highlighted TreEscape's amenities and the video reached a larger audience, receiving 763k views.
NJSPOTS / @njspots
This video was collaborated across accounts for visibility. I spent a series of days capturing the most intuitive camera angles for viewer's pleasure.
The content captures the three separate amenities at Great Gorge; TreEscape Adventure Park, Hef's Hut Grill and Kitchen, and Great Gorge Golf Course.
Amorray Marcano is a lifestyle influencer who gives her followers ideas of what to do in New Jersey and New York City, meaning her target audience overlaps with TreEscape's. Upon collaboration, she highlighted TreEscape's amenities and the video reached a larger audience, receiving 763k views.
influencer
marketing
AMORRAY MARCANO - @amorraytravels
02
Alongside the social media and creative team, I assisted in creating a rebranding mission for the TreEscape Instagram account. What was once 5 posts now consists of 200+ branded posts. I was responsible for gathering the content by interacting with the customers and photographing their time on the course. Additionally, I boosted posts to increase social media traffic through Meta.
NJSPOTS