ABOUT KIDS ON THE YARD
Kids on the Yard is a tutoring business based in California, with over 15,000 Instagram Followers and 5,000 mailing list subscribers. Focused on education, resources, growth and resilience.
However, while the following is large, it lacks a consistent branding identity a tailored for parents. I worked with KOTY to create a consistent branding identity to make KOTY identifiable and tailored to parents' needs.
BRANDING IDENTITY
COLOR PALETTE
Kids on the Yard's goal is to exude vibrance, resilience, and education. Therefore, a color palette using blue for knowledge, green for growth, and pink for playfulness and fun conveys their main goal.
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SOCIAL MEDIA
INSTAGRAM POSTS
Each Instagram post is intended to be an invitation for parents to learn more about how to keep their kids on track for school- each post opens up to either an informational reel or slides into an infographic.
WEBSITE DESIGN
WEBSITE DESIGN CONCEPT
I was tasked with brainstorming a concept for a new website layout, adhering more closely to educational trends and fitting better with Kids on the Yard's newly rebranded logo.
EMAIL MARKETING
EMAIL CAMPAIGNS
Through subject line testing, improved content design, and segmentation, I increased email open rates from 11.7% to 28.2% and doubled the click-through rate, boosting engagement on a 5,000-subscriber list.
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