Logo Design
This is the space to introduce the Project section. Take this opportunity to give visitors a brief overview of the types of projects they'll find featured in the showcase below. Consider adding an image or video to spark their interest.
1. Begins with a quote of the week to keep readers engaged
3. Ends with the name of the holiday, something for the readers to look forward to each week and stay until the end for.
2. Buttons throughout to take reader to the full article , increasing CTR.
Kids on the Yard
challenge
After being absent from social media and weekly newsletters for months, how will we grasp the attention of customers?
How will we reach our target audience and increase leads?
solution
As a brand whose focus is on education, resources, growth and resilience- we will keep this in our voice.
We will create a consistent and identifiable brand identity while working to enhance SEO, increasing website traffic and bringing more subsribers to our mailing list.
We will personalize our mailing list and integrate unique media ideas aligned with trends of the school year. For example, fun holidays like librarian appreciation week and quote of the week.
Kids on the Yard
role
Communications Manager;
- Graphic Designer
-Social Media Manager
- Email Coordinator
timeline
August 2024 - May 2025
skills
- Editing
- Email Marketing
- SEO Optimization
- Keyword Search
- Graphic Design
- Social Media Management
tools
- Wordpress
- MailWizz
- RankMath SEO
- Adobe Suite
1. added a gif as the hero image to capture the customers' attention with movement
3. sections are separated clearly by image, color, and call to action
2. outlined our services with clear visuals
As a brand who's focus is on education, resources, growth and resilience- we will keep this in our voice.
We will create a consistent and identifiable brand identity while working to enhance SEO, increasing website traffic and bringing more subsribers to our mailing list.
We will personalize our mailing list and integrate unique media ideas aligned with trends of the school year. For example, fun holidays like librarian appreciation week and quote of the week.
solution
Emails Pre - Rebranding
results
Through subject line testing, improved content design, and segmentation, I increased email open rates from 11.7% to 28.2% and doubled the click-through rate, boosting engagement on a 5,000-subscriber list.
01/ Where Learning Begins
context
Kids on the Yard is a tutoring business based in California, with over 15K Instagram Followers and 5,000 mailing list subscribers. However, while the following is large, it lacks a consistent branding identity a tailored for parents. I worked with KOTY to create a consistent branding identity to make KOTY identifiable and tailored to parents' needs.
02 / Explore Learning Solutions
could be enhanced with pictures and more intuitive organization
colors dont match the new logo, let's re-design!
1. Crafted a more engaging subject line
2. Added images for a more personalized feel, giving customers visuals to look at while they click through
3. Added a testimonial section. We found that customers are more likely to engage when good reviews from previous customers are highlighted.
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03 / Weekly Newsletter